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Search Experience

Google is now your home page and just like your website your Google search engine results page it needs investment, specifically to ensure that when people are searching for your brand term they get an experience as well managed as walking into your companies head office reception. Here are 5 things you can do within a week to improve your customers search experience:

1) AdWords – Start using AdWords

A well managed AdWords campaign for your branded search terms is akin to having good receptionist who will guide visitors to what they are looking for.

2) Complete Google My Business

If you do a brand search and a box appears on the right with a question under it “Are you the business owner?” click it! And claim your Google My Business, this will help customers find your business online and in the real world as well as ensuring your business has influence over another part of the SERP for your brand.

3) Get a SlideShare account on LinkedIn

Upload presentations to it to your Slideshare account. Make sure the content is good so people download and share. Google tends to rank SlideShare links highly for branded search terms.

4) Manage your Google Sitelinks

1: The main search result

2: Sitelinks

Google uses an algorithm to automatically select site links it thinks will be helpful to your customers, but it sometimes gets it wrong and when it does you can demote Sitelinks so Google won’t show them.

5) Get a Twitter account

Google typically ranks well managed Twitter accounts highly for branded search terms.

(Bonus) 6) Get a Wikipedia page

This isn’t possible for some companies because Wikipedia has a policy of only including articles that are ‘notable’. But if your company does qualify you may seen an uplift in your branded SEO because of a backlink on your brand search term from Wikipedia.

Ready to find out more? Please call on 01189 001920.